Online Maps and Aerial Imagery quickly become stale without content that can engage users. Using automated technology, Geosemble can provide updated and current content for a given geographic area in a simple, intuitive way that blends easily with a site’s existing technology. Users will benefit from a deeper view into their area of interest as they consume news, blogs, tweets and other knowledge about their area of interest.

For advertisers, Geosemble can provide a new way to reach potential customers based on geographic context of content they are viewing. For example, an article or web page mentions an event in a given city, but doesn’t include the address. Geosemble can identify restaurants, hotels, and other locations in an advertiser-defined radius of that location and display geographically relevant ads in the context of the original content. A dramatic departure from traditional geographic advertising based on the user’s location, this approach leverages the location of content being consumed, and creates the opportunity for advertisers to “own” specific areas within which all related content will trigger their display ad.